About VYVE

We exist to make proactive health the norm, not the exception.

VYVE was built by people who have lived the consequences of poor health — and who refused to accept that the status quo was good enough for themselves, or for anyone else.

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Our Story

Born from real life.
Built for everyone.

VYVE didn't start in a boardroom. It started with honest conversations — the kind that happen when people who've been through difficult times decide to do something about it.

The Everyman Podcast was the beginning. A platform for raw, real discussions about the challenges people face — mental health, physical decline, addiction, loss, burnout, identity. The kind of conversations most people have in private, if they have them at all. Guests like Premier League footballer Matthew Jarvis and performance expert Calum Denham helped build a community around honest health conversations that resonated far beyond sport.

"We'd seen what happens when people don't get support early enough. We decided we weren't willing to just keep talking about it."

The VYVE founders

From those conversations came VYVE — a health service built by people who understand struggle from the inside, designed to make genuine, proactive wellbeing accessible to every person, not just those who can afford a personal trainer or a private therapist.

The crisis that drove us here.

Source: CIPD Health & Wellbeing at Work Report 2025 — the most authoritative annual survey of workforce health in the UK.

£150bn Annual cost of ill health to the UK economy

9.4 days Average sickness absence per employee in 2025 — a 24-year record high

41% Of long-term absence driven by mental ill health — the leading cause

2.8m People economically inactive due to long-term health conditions

Why VYVE

Why we're best placed to lead this change.

There are plenty of wellbeing apps. There are EAPs, gym discounts, meditation tools and mental health days. The CIPD data shows that 37% of UK employers are still purely reactive — and most wellbeing investment achieves an average utilisation of just 5–8%.

VYVE is different because we built it from lived experience, not market research. We know what people actually need — not what looks good in a benefits brochure.

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Rooted in real conversationThe Everyman Podcast gave us years of direct insight into what people struggle with and what actually helps. That knowledge is baked into every part of VYVE.

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Evidence-led, not assumption-ledEverything we build is grounded in CIPD data, behavioural science and real-world outcomes — not wellness trends or vanity metrics.

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Proactive by designCIPD data shows that organisations investing in proactive wellbeing see a 39% reduction in sickness absence and a 39% uplift in engagement. VYVE was built to deliver exactly that.

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A moral engine, not just a productThe Give Back mechanic — where member activity funds free access for people referred via our charity partners — makes VYVE the only wellbeing platform with genuine social impact built in.

What the data says about investment in wellbeing.

Among organisations that invest proactively in employee wellbeing — CIPD 2025:

Report reduced sickness absence 39%

Report higher employee engagement 39%

Report enhanced employee performance 38%

Report improved health across workforce 54%

Still purely reactive — no proactive strategy 37%

Our Values

What we stand for.

These aren't words on a wall. They're the principles behind every decision we make.

Proactive, Not Reactive

We believe in preventing health problems before they happen — not managing them after the damage is done. The CIPD data proves this approach works.

Evidence Over Assumption

Every feature is grounded in behavioural science and real-world outcomes. We use CIPD data, not wellness trends, to guide what we build.

People First, Always

Technology is the tool. People are the point. We design for human beings who are struggling — not for user metrics or engagement dashboards.

Radical Transparency

We say what we mean and show what we measure. We will never oversell what VYVE delivers or use false data to make ourselves look better.

Long-Term Thinking

Sustainable health change takes time. We're not in the business of quick fixes. We're building something that genuinely changes lives.

Health for Everyone

Proactive health shouldn't be a privilege. Our Give Back mechanic and charity partnerships exist to make sure it isn't.

❤ Corporate Social Responsibility

Health is a right.
Not a perk.

At VYVE, we believe the people who need support most are often the ones least able to access it. That's why our Give Back programme is built into the heart of everything we do — not bolted on as an afterthought.

Every time a VYVE member hits a milestone — 30 workouts, 30 habit check-ins, 30 sessions — a free month of VYVE is donated to someone referred to us by one of our charity partners. People who need it most, reached through the organisations best placed to identify them.

This isn't marketing. It's the moral engine that makes VYVE genuinely different from every other wellbeing platform on the market. Help yourself. Help others. That's the deal.

Become a Charity Partner →

30 Activity milestones per type unlock a free month for a charity partner recipient

100% Of Give Back rewards go directly to charity partners — zero admin fees

0 Cost to charity partners to refer people who need support

£0 Cost to recipients — full VYVE membership, completely free

Join VYVE

Ready to be part of something different?

Whether you're an employer looking to transform your team's health, an individual ready to take control, or a charity wanting to partner with us — VYVE is for you.

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